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Winner of Amgen Patients | Choices | Empowerment Competition Emerging Star of HealthCare Engagement Award
Mayo Clinic Award - LeftA winner of the Mayo Clinic iSpot Competition for Ideas that will Transform HealthcareMayo Clinic Award - R

What’s your idea to BodyShock the Future?

I’m working on this project with Institute for the Future – calling on voices everywhere for ideas to improve the future of global health. It would be great to get some patient ideas entered!

IFTF BodyShock the Future entry idea: Shock Your Body from Institute for the Future on Vimeo.


“What can YOU envision to improve and reinvent health and well-being for the future?” Anyone can enter, anyone can vote, anyone can change the future of global health.

With obesity, diabetes, and chronic disease rampaging populations around the world, Institute for the Future (IFTF) is turning up the volume on global well-being. Launching today, IFTF’s BodyShock is the first annual competition with an urgent challenge to recruit crowdsourced designs and solutions for better health–to remake the future by rebooting the present.

BodyShock calls upon the public to consider innovative ways to improve individual and collective health over the next 3-10 years by transforming our bodies and lifestyles. Video or graphical entries illustrating new ideas, designs, products, technologies, and concepts, will be accepted from people around the world until September 1, 2010. Up to five winners will be flown to Palo Alto, California on October 8 to present their ideas and be connected to other innovative thinkers to help bring these ideas to life. The grand prize winner will receive the IFTF Roy Amara Prize of $3,000.

“Health doesn’t happen all at once; it’s a consequence of years of choices for our bodies and lifestyles–some large and some small. BodyShock is intended to spark new ideas to help us find our way back to health,” said Thomas Goetz, executive editor of Wired, author of The Decision Tree, and a member of the Health Advisory Board that will be judging the BodyShock contest in addition to votes from the public.

“BodyShock is a fantastic initiative. Global collaboration and participation from all voices can produce a true revolution,” said Linda Avey, founder of Brainstorm Research Foundation and another Advisor to BodyShock.

Entries may come from anyone anywhere and can include, but are not limited to, the following: Life extension, DIY Bio, Diabetic teenagers, Developing countries, Green health, Augmented reality, Self-tracking, and Pervasive games. Participants are challenged to use IFTF’s Health Horizons forecasts for the next decade of health and health care as inspiration, and design a solution for a problem that will be widespread in 3-10 years, using technologies that will become mainstream.

“Think ‘artifacts from the future’–simple, non-obvious, high-impact solutions that don’t exist yet, will be among the concepts we’re looking to the public to introduce,” said Rod Falcon, director of the Health Horizons Program at IFTF.

BodyShock’s grand prize, the Roy Amara Prize, is named for IFTF’s long-time president Roy Amara (1925-2000) and is part of a larger program of social impact projects at IFTF honoring his legacy, known as The Roy Amara Fund for Participatory Foresight, the Fund uses participatory tools to translate foresight research into concrete actions that address future social challenges.


Joanne Andreadis

Lead of Innovation, Centers for Disease Control and Prevention

Linda Avey

Founder, Brainstorm Research Foundation

Jason Bobe

Director of Community, Personal Genome Project

Alexandra Carmichael

Co-founder, CureTogether

Ted Eytan, MD

Kaiser Permanente, The Permanente Federation

Rod Falcon

Director, Health Horizons Program

Peter Friess

President, Tech Museum of Innovation

Thomas Goetz

Executive Editor, WIRED Magazine
Author, The Decision Tree

Natalie Hodge,MD FAAP

Chief Health Officer, Personal Medicine International

Ellen Marram

Board of Trustees, Institute for the Future
President, Barnegat Group LLC

Kristi Miller Durazo

Senior Strategy Advisor, American Heart Association

David Rosenman

Director, Innovation Curriculum
Center for Innovation at Mayo Clinic

Amy Tenderich

Board Member, Journal of Participatory Medicine


An online competition for visual design ideas to improve global health over the next 3-10 years by transforming our bodies and lifestyles. Anyone can enter, anyone can vote, anyone can change the future of health.

Launch – Friday, June 18,2010

Deadline for entries -Wednesday, September 1, 2010

Winners announced -Thursday, September 23, 2010

BodyShock Winners Celebration at IFTF – 6 – 9 p.m. Friday, October 8, 2010 – FREE and open to the public


(and 124 University Ave, 2ndFloor, Palo Alto, CA)

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3 Responses to “What’s your idea to BodyShock the Future?”

  1. [...] July 26, 2010 The Collective Well » Blog Archive » What’s your idea to BodyShock the Future?. [...]

  2. Jon Laughton Says:

    we now know the significance of what we put into our bodies- so many available foods are wrong for some people not others; so many foods promote cancer and so many vital nutrients are lacking despite overconsumption.This body of knowledge is so complex most people can’t keep track.

    I propose;
    1) we add important information about diet to school curriculum
    2) create product labels that can be scanned by smart phones with an integrated software program that stores the owners physiological profile/dietary desires and cross referenced with the labels so consumers know if a product is good for them or to be avoided.

  3. Julie Wallace Says:

    The mind set of people needs to change. We are all aware of what is right and wrong.

    We are slowly putting more information onto labels but is it enough?

    You can add important information about diet to school curriculum but surely it is how we get the children to understand about good food choices? I know as a child I could eats sweets, crisps and Chocolate all day if my parents let me. It is only now as an adult I respect my body and what goes in!

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